Advanced Strategic UX Research
An Online Course with Jared Spool
Small Group Coaching
- 8 Hours Live with Jared Spool
- 8 Hours of Recorded Content
Strategic UX Research is changing organizations. Get ready to change yours, too.
Lead your organization to become the foremost expert in your users and customers.
Advanced Strategic UX Research is the Next Big Thing.
Get ready to connect your organization’s long-term direction and strategy directly to your customers’ and users’ deepest needs.
Awaken your top executives to the value that great user experiences bring to your organization and the people you serve.
Give your senior stakeholders and executives a detailed, shared understanding of your customers’ and users’ experiences. They’ll use your Strategic UX Research to set the business’ direction, determine where to invest, and focus the entire organization’s long-term and short-term objectives on prioritizing improved experiences.
Your new Strategic UX Research efforts will change the relationships your senior executives and stakeholders will have with everyone who will benefit from your products and services. It’s a profound transformation that restructures how your organization makes essential decisions.
How Strategic UX Research is different from what’s practiced today.
Most teams today practice Tactical UX Research. Their work rarely affects more than a specific feature or product.
Their research results only describe immediate recommendations or changes that will improve the product slightly.
Tactical UX Research rarely improves our understanding of users or what they need in the long term. This understanding never reaches the organization’s upper levels. The most critical decisions, like budgets, staffing, and priorities, don’t consider the users’ experiences. Yet these decisions affect whether the team will have what it needs to deliver a great user experience.
Conversely, Strategic UX Research is about attaining a deeper understanding of all the different users and their individual experiences. Everyone, including the executive team, learns more about what makes an excellent experience for users, employees, and customers and how to improve their current experiences.
These experiences go beyond using the organization’s products or services. They include what happens before, during, and after someone has interacted with the product. Strategic UX Research uncovers the entirety of people's experiences.
Research teams orchestrate deep-hanging-out sessions with customers and users. They collect observations and insights that show what a day in the life of users could be like. They combine different experiences with the product or service across the user’s lifetime and connect this all together to show a detailed journey.
Discover the basic principles of Strategic UX Research:
- Build deep expertise about users and their needs.
- Focus the organization on improving the daily lives of customers, users, and employees.
- Combine UX and CX practices to collect knowledge from every touch point.
- Study holistic experiences instead of small slices of a product’s features.
- Feed the research results into every outcome and decision.
Strategic UX research transforms your organization into an industry leader who delivers, hands down, the most innovative experiences.
Your senior executives will champion even more research because they now see how the entire organization treasures it. They'll no longer stop your UX research efforts from being undervalued and the first to be cut.
Shape the way your organization makes strategic decisions. Deliver better-designed products and services. Our Advanced Strategic UX Research essentials will guide you every step of the way.
“Each day’s takeaways are built upon the next to thread the story and explain a mature way of looking at human-centric design and user experience to the product team. I connected with new friends and members, which was an unexpected bonus!”
T.H., Design Consultant:
Strategic UX Research: Your Online Course Schedule
Strategic UX Research sets the business’ direction, determines where to invest, and focuses the entire organization’s long-term and short-term objectives on prioritizing improved experiences.
Join our online workshop to make UX a valuable part of the organization’s strategy. During each of this course’s four weeks, you’ll cover two of the eight Strategic UX Research topics. For each topic, you’ll watch a pre-recorded lecture and join Jared in a live small-group coaching session.
The lectures are already recorded, so you can watch them in advance or join an optional “Live Watch” session with your fellow cohort members.
In each coaching session, you’ll work directly with Jared and your fellow cohort members to create a strategic UX Research plan and work through challenges that are specific to your current situation. You’ll hear how others are working through their challenges, and you’ll share what’s worked best for you.
We keep the cohorts small, so you’ll have plenty of time to be coached on how you’ll implement your strategic UX Research.
Led by Jared Spool,
Maker of Awesomeness
Everything you learn in this Intensive comes directly from Jared’s years of working across industries, discovering the best practices for organizations to deliver well-designed products and services.
His experience working with design leaders of organizations like IBM, NASA, GE, Fidelity Investments, SAP, GM, Exxon Mobil, and the Obama White House has taught him exactly what teams need to mount strategic, influential UX research initiatives.
You’ll love his stories, his ability to demonstrate every point with a simple, concrete example, and his comically adorable attempts to draw out his ideas. (You can’t fault him for trying, though.)
Most importantly, you’ll love how smarter you’ll feel after spending a few minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity to glean everything you can from Jared.
Sign up for Advanced Strategic UX Research Course
Ready to dive in deep and absorb everything there is to know about Outcome-driven UX Metrics?
$499
$399
$199
What’s included in the course:
Eight 90-minute live sessions with Jared Spool.
Eight 60-minute recorded lectures by Jared Spool.
Your Outcome-driven UX Metrics Planning Workbook.
Direct access to ask Jared Spool questions.
6 Weeks of access to all session recordings, Q&As, and notes.
A personalized Certificate of Completion for the Outcome-driven UX Metrics program.
Can’t attend the course live?
Purchase the Recorded Adv. Strategic UX Research Video Series.
We know that not everyone has the resources to join us live. That’s ok. You can purchase the Adv. Strategic UX Research video series.
You can watch all eight sessions of the Adv. Strategic UX Research Course in our UX Strategy Essentials Library.
What’s included for $227:
- The lectures and notes from all eight topics.
- Catch the lectures on your own schedule.
Adv. Strategic UX Research Video Series
$277